Thursday, January 6, 2022

Welcome to 2022, a year of milestones for us.


Happy New Year and may it be a softer and kinder year to you. The Dutch word for soft and mild can be the same. (Zacht) My dear friend Jeanine from Holland used to refer to mild days in Australia as soft days when she was here many years ago. So perhaps here's hoping for a soft year for us all.


2022, who would have thought it would be with us so soon and that COVID-19 would still be an issue for us all? 


But for me, 2022 marks a few milestones along the way.


20 years since I became manager of the Spirit of Life Boutique.


18 years since I bought the boutique from its multinational Danish owners. 

(And 58,000 Amoena items sold later)


10 years since we moved to Clayfield and a much nicer, "cosier" shop.


4 years since Helen has joined us. She is delightful and is a breast cancer survivor herself.


Our Helen with a gift from a customer.



And all along this journey it has been our absolute pleasure to serve you all when you visit. We do appreciate your support and the fact that you refer your friends to us too. We always try to offer the widest range of mastectomy lingerie and swimwear to help you feel good about yourself. The range available was so bland and basic when I came here 20 years ago. White, off white, beige, bone and ivory seemed to be the choice. From my previous decades as a lingerie fitter I knew this was just not good enough and so we set about changing all of that. And that is because we firmly believe that "There is life and lingerie after breast surgery."

Our sales figures reflect your continuing and growing support and it is appreciated by us. We know you have a choice where you spend your money, so we thank each and every one of you for choosing Spirit of Life to shop with. And we also appreciate the cards, letters and emails from you all telling us that you are more than pleased with our service. They put a smile on our faces and give us lift :-)


Chloe and Debra in the studio



Best wishes.





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